A woman from Wakefield will feature in a Channel 4 documentary on Thursday night.
Emily Woodcock, 27, is part of an eight-woman panel that has been working to develop new products for Ann Summers.
And she will feature in the documentary ‘Sex Toy Stories’ at 10pm.
Miss Woodcock a lifelong horse riding fan and ex-jockey, sought inspiration from her passion for all things equestrian during the O Team project to create a product for the racy high street lingerie chain.
In 2010 Miss Woodcock won the Express’s Apprentice’s Apprentice competition.
She was taken on by Claire Young, a former finalist on the BBC’s The Apprentice, to help her run her School Speakers business.
Ann Summers CEO Jacqueline Gold said: “Very early on in the project, Emily showed her enthusiasm for the brand and she really stood out at the original audition for that reason. In her original pitch, Emily was inspired by her life-long love of all things equestrian and her passion really came across in the presentation – something that is so important in business. It has been clear to see that Emily has matured throughout the process, and she has built a great bond with the other women on the panel which has helped in the overall development of the range – they really have demonstrated great team work and I am very proud of the results. I hope they are too.”