A BEAUTY expert who helped to give The Only Way Is Essex star Amy Childs’ her trademark glamorous look is now helping her to launch her own salon.
Karen Betts, managing director of Nouveau Beauty Group, opened her first salon 16 years ago on Doncaster Road, South Elmsall.
Since then she has appeared on countless TV shows, owns salons around the country and has made many A-list stars look their best with her pioneering treatments.
Now she is helping Miss Childs to open her own business in Brentwood, Essex, in her new TV show It’s All About Amy.
Miss Betts, 40, said: “Amy was one of my clients at my No 1 Harley Street clinic before she appeared on The Only Way Is Essex, she’s had all our treatments including permanent eye make-up, Blink and Go lashes, and HD brows.
“She came to me and told me that she was going to open a salon and from the word go I was the person that advised her on the different treatments she should be offering clients, I’ve advised her on different aspects of the business and my company has also trained her and her staff.”
Film crews followed Miss Childs when she visited the Nouveau Beauty Group training academy, next to the salon in South Elmsall, last month, to learn the expert tricks of the trade.
Miss Betts said: “This week viewers can see Amy being filmed in the salon having her hair done by my staff.
“And we also worked on plans for her business. At first Amy wanted pink - everything was going to be pink. But when she was in our academy with our creative designers we persuaded her that purple would look classier and she trusted our advice.
“She’s a really sweet girl, she has a lot of drive and if she follows the right advice she will do well.
“She’s really hands on in the salon despite her other commitments.”
Before her latest starring role, Miss Betts also appeared on age-defying make-over show 10 Years Younger and Extreme Makeover.
She said: “I’ve been filmed so often now I just forget the cameras are there and act natural.
“I’ve worked with a lot of celebrities but by far the most rewarding work I have done was with Katie Piper - who was scarred in an acid attack - on Katie: My Beautiful Friends.”
Miss Betts has also acted as a mentor to other aspiring beauty salon queens, but she still has ambitions for her own company.
She said: “When I first started out I was 26 and I was just happy to buy a salon and it just went from there.
“In five years time I want my company to be as big as St Topez or GHD and be sitting on a beach somewhere hot drinking champagne.”
Watch out for Miss Betts on It’s All About Amy on Channel 5 on Thursday evenings at 10pm.