PRINT firm Bezier has lost a multi-million pound point of sale contract it held with Asda for 26 years.
The Walmart-owned supermarket chain awarded the contract to The Delta Group after an extensive retendering process.
Bezier said the deal means 77 members of staff currently based in Leeds and Wakefield will be transferred to the successful bidder at new offices in Leeds under Transfer of Undertakings Protection of Employees (TUPE) regulations.
Bezier, which is registered at Silkwood Park and has offices in Wakefield, Leicester, Poole, Thurrock and Dublin, will lose the contract from May.
Asda said costs and service levels offered by Delta meant it came top in the final round of tendering.
A spokeswoman for Leeds-based Asda could not comment on the terms and conditions of the new deal.
She said: “Obviously we won’t discuss the details of commercial pitches, but what we can say is that Bezier remained in the tender process until the final round.
“However, The Delta Group scored highest on the overall criteria which included a number of factors such as costs of delivering the contract, and promised service levels.”
London-based The Delta Group refused to comment on the deal.
Bezier reported a £92m turnover in 2010, which it predicted would rise to £105m this year.