Supermarket giant Morrisons invests £500,000 to go back to its traditions

Ryan Roper: Gained a baker qualification through Morrisons store, Pontefract, after being set on as an apprentice. Ryan is pictured with store manager Gavin Austin.'p316b344
Ryan Roper: Gained a baker qualification through Morrisons store, Pontefract, after being set on as an apprentice. Ryan is pictured with store manager Gavin Austin.'p316b344
0
Have your say

Supermarket giant Morrisons has reverted to tradition after a £500k investment at its store in Pontefract.

The store, on Stuart Road, has seen its bakery, butchers and fishmonger counters refurbished to create a Craft Skills Academy.

The refurbishment follows a similar investment at the Morrisons store in Knottingley last month.

Ryan Roper, 18, has now started a bakery apprenticeship at the store.

As part of the scheme he will work alongside bakery manager Stephen Bedford.He will also study at college to gain a qualification in baking.

Mr Roper said: “It’s great to get started on the scheme. I think that learning on the job from someone who really knows what they’re doing is the best experience you can get.

“It’s good to know that bakers like Stephen with so much experience will be passing their knowledge onto me.”

The introduction of the academy has seen 25 staff trained in food and wine matching. The store is now also more energy efficient due to new lighting being installed.

Gavin Austin, store manager, said: “The transformation of the store is incredible and I think that the Craft Skills Academy is a great way to encourage the uptake of traditional skills.

“We have more skilled craftsmen and women on our counters than any other supermarket and pride ourselves on the knowledge and advice that they can offer to customers. It’s great to see people learning a trade. All of our staff have benefited from training which in-turn benefits our customers as we can offer the best advice and tips on how to prepare and cook the food we sell.

Mr Austin also thanked customers for their patience during the refurbishment works.

He said: “I hope our customers will agree it’s been worth the wait.”