There will have been plenty of sore heads around over the last few weeks as people celebrated Christmas and New Year with family and friends.
And while some will choose to take it easy with alcohol for the coming month, for others it will be business as usual.
However, alcoholism campaigner Tom Fitzsimons and local councillor Charlie Keith are hoping people will take part in dry January to help improve their health.
Coun Keith has been encouraging pubs to sell cheaper soft drinks, and things like tea and coffee, to create an environment for people to socialise without alcohol.
Mr Fitzsimons, 39, is a recovered alcoholic who ran 3,100 miles across America earlier this year to raise awareness of addiction.
He says people’s attitudes to sobriety needed to change.
He said: “A lot of people think sobriety means having a boring life with no fun.
“The idea of sobriety scared the hell out of me at first, but I realised that sober life is fantastic. You can still go out and have fun, but also feel much more motivated.
“This could also help local pubs who always struggle at this time of year to get people through the doors.
“Nobody wants to buy a fruit juice which costs more than a pint of beer. But if you create a nice platform for people to enjoy a sociable evening without alcohol then landlords will benefit too.”
Mr Fitzsimons, of Newton Hill, managed to turn his life around after alcohol addiction nearly killed him.
His recovery allowed him to take on the running challenge, change careers and start his own business.
He added: “Alcohol hammers people’s potential. I just want them to realise their full potential.”
Coun Keith said he was launching the sobriety month in Outwood and Wrenthorpe, but encouraged people all over the district to take part.
He said: “This isn’t something that people have to sign up to, but we’d like to see as many as possible giving it a go.
“Hopefully people will realise the benefits of giving up alcohol for a month, and feel as though they can still go out and enjoy themselves without drinking.”