Shoppers at DIY store Wickes will be greeted by an unusual sight tomorrow as staff row the distance from Dover to Calais and back for charity.
Staff will row the 52-mile journey on a static rowing machine at the Ings Road store to raise cash for cancer charity Leukaemia and Lymphoma Research.
And customers are urged to give them some words of encouragement as staff take it in turns to row the tough eight-hour challenge.
The sponsored row-a-thon is part of a fundraising event at all Wickes stores which aims to raise £100,000 to help the blood cancer charity find better treatments for patients.
Store manager Stuart Renton said: “I am really looking forward to working with my colleagues to complete this challenge.
“It will be a tough one with a few sore arms and legs at the end, but that will be nothing compared to what blood cancer patients and their families have to got through on a daily basis.”
More then £3m has been raised since Leukaemia and Lymphoma Research became Wickes’ national charity partner in 2006.
Cathy Gilman, chief executive of the charity, said: “All the money raised will help us in our mission to beat blood cancer, stopping people from dying and making patients’ lives better.
“Good luck to Stuart and his colleagues with the event. It’s great that they are taking on this challenge.”
To sponsor the team, log on to their fundraising page at www.justgiving.com/wakefieldbigrowathon
To find out about raising cash for the charity in your workplace, call 0207 5042239 or e-mail firstname.lastname@example.org