SMARTPHONE technology is helping ale fans find Wakefield Beer Festival’s new home.
Ale aficionados can use their mobiles to take a picture of a code on the festival’s posters. After feeding it through an ‘app’ they are whisked to the festival website which tells them all about its new city centre venue at The Space on Waldorf Way.
The idea to use a QR code was the brainchild of Wakefield Camra’s publicity officer Bob Wallis who also demystified how it works.
He said: “It works like a bar code but it looks like a square plate of scrambled eggs. Just take a photo of the code, feed it through a QR app like Red Laser, and it takes you through to the Wakefield festival page with details of how to find it, the beer lists and opening times.”
Mr Wallis said Real Ale fans have embraced the technology and he has had positive feedback ON it already.
The website also has a handy map and easy to follow directions for The Space, which is located under the railway bridge behind Sainsbury’s Ings Road site.
A beer called Spaced Out has also been brewed at HB Clark’s on Westgate to celebrate the move. The 3.5 per cent pale, hoppy beer was brewed on Monday by Wakefield Camra stalwart Albert Bradbury under the helpful direction of Clark’s head brewer Paul Senior and assistant Jon Chapman.
It is just one of 120 beers that will be available when the three-day festival kicks off at noon on Thursday, November 8.
Tickets are available from real ale venues and from Tourist Information on the Bull Ring. They cost £4 apart from the Friday night session, which is £5 and by advance ticket only. Entry includes a souvenir tankard. See wakefieldcamra.org.uk/festival for more.