‘The Power’ takes on city

13th April 2011'Darts Champ Phil Taylor visits JJB Sports.'PICTURE: MATTHEW PAGE
13th April 2011'Darts Champ Phil Taylor visits JJB Sports.'PICTURE: MATTHEW PAGE

NEVER mind John Lowe or Eric Bristow - Phil ‘the Power’ Taylor faced his toughest competition yet when he took on the public in a city sports shop.

The 15 times World Darts Champion was at JJB Sports on Albion Retail Park on Wednesday, challenging the public to beat him in a game of darts.

And even though he gave his competitors a 100 point start - none of the contenders came close to beating Mr Taylor, who has won more than 150 professional tournaments.

He was at the store to help promote its training shoe recycling campaign, which is raising money for children’s charity Whizz Kids by collecting old or unwanted trainers.

Shoppers who donated an old pair of trainers were able to step up to oche to take on Mr Taylor.

Mr Taylor, 50, said: “There were a lot of nerves, which I’m sure affected their game, but it’s been a lot of fun.

“I must have around 90 pairs of trainers at home so this is the perfect campaign for me to get involved with.”

Store manager Mel Bailey said: “There was a real buzz in store in the run-up to Phil’s visit, and we were all practising our aim.

“We had around 400 people come down to meet Phil and around 15 took up the challenge - with the closest scoring 90, which was a great effort.

“It’s the first time we’ve had such a massive sports star in store and we couldn’t believe how busy it was.

“The campaign itself has also been really popular, with around 30 pairs of trainers being donated each week. Pairs are either broken down into components or found new homes, with all the money raised going to Whizz Kids.”