HIS stripy jumper and woolly hat have made Wally stand out from the crowd for 25 years.
And a quarter of a century since the first Where’s Wally book was published, he is hiding in shops and businesses in Horbury to celebrate his birthday.
Ten miniature Wally figures are hidden around the town after Horbury was one of 100 places selected to take part in the celebration.
Youngsters who track him down get an “I Found Wally” card. When they have collected five these can be taken to Rickaro Books to get a free poster.
If they collect eight cards they will be entered in a prize draw to win a deluxe 25th anniversary Where’s Wally edition and other Wally prizes.
Rickaro Books owner Richard Knowles said: “I thought it was a nice bit of fun to celebrate Wally’s 25 years.”
Youngsters can search for Wally at Rickaro Books, The Pear Tree, Blackburn Florist, Direct Deals, Godwin’s Newsagagent and Mackay and Person, on High Street, and Black Olive, Bumble Bee Kids, Horbury Street Emporium and Round House on Queen Street.
The prize draw will be held at Rickaro Books on Saturday, July 28 at 11am.