Retailers have launched a new initiative to celebrate the city as a shopping destination.
The Wakefield City Centre Partnership (WCCP) – a committee of business owners – have set up the Wonder of Wakefield campaign.
It aims to promote the city as a shopping destination and inform people about events.
WCCP co-chairwoman Sara Hassan said they want to help give Wakefield an identity, which can be used beyond Christmas.
She said: “We are hoping to bring the people of Wakefield something special, including more family-friendly events, loads of great special offers and some exciting products.
“We want to put Wakefield back on the map as a destination and give people more reasons to enjoy the shops, restaurants, bars and arts venues that the city has to offer.”
Retailers kicked off the initiative by creating a food trail around the city, which features one-off festive treats.
The products and businesses taking part include:
- Milkshake from Grind
- Beer from JD Wetherspoon (The Six Chimneys)
- Dessert from Iris
- Cocktail from Hogarths
- Truffle from Feathers Confectionery
- Twist on a pulled pork flatbread from Grill Pit
- Fizz cocktail from The Treehouse
- Cake from Deli Central
- Handmade bauble from Created in Yorkshire
- Brownie from Create Café
- Chutney and a marmalade from Created in Yorkshire
- Special hot chocolate from Esquires Coffee House
- Festive latte from The Hepworth Café
Carol Feather, owner of Feathers Confectionery, has created a mince pie truffle.
She said: “I think the Wonder of Wakefield is a really good idea and hopefully it will bring a lot of people into the city. The feedback on the truffle has been absolutely marvellous. People love them.”
The WCCP will also launch the Wonder of Wakefield Christmas guide – a booklet on new events. It will be distributed across venues in the city.
For more information about the Wonder of Wakefield email firstname.lastname@example.org, like The Wonder of Wakefield on Facebook or follow @WakefieldCCP on Twitter.
Use the hashtag #WOW to share pictures of the food trail and the tasty treats.