First Utility to sponsor Super League for three years

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Energy supplier First Utility will become the title sponsor of Super League for the next three years.

The Warwick-based company’s sponsorship was welcomed by Super League chief executive Nigel Wood, who said: “First Utility is a real challenger brand that is shaking up the UK energy market and we look forward to working with them over the next three years.

“2014 will be a particularly exciting period in the commercial development of the sport. This announcement is the first in a series of agreements that will put in place a family of partners around the First Utility Super League as we build on the legacy of the very successful Rugby League World Cup 2013.”