STOBART has today been confirmed as the new sponsor of Super League.
The nationwide logistics company has agreed a three-year sponsorship deal with the Rugby Football League to tie in with the next round of franchise licences.
The company, who also sponsor Super League side Widnes Vikings, has not paid any cash for the naming rights but RFL chief executive Richard Wood said the offer was “too good to turn down”.
The RFL insist the sport will not lose out financially as Super League takes on other profile-boosting benefits such as free advertising on their famous trucks.
Wood today told a news conference at Stobart’s Widnes-based training centre that nine of the 14 Super League clubs voted for Stobart ahead of other offers as the new league sponsor.
They take over from Engage Mutual Assurance, who ended their seven-year sponsorship of Super League last season.
The 2012 Stobart Super League kicks-off at the Stobart Stadium, Widnes, on Friday, February 3 when Wakefield Trinity Wildcats visit Widnes Vikings.
See this week’s Wakefield Express Sport for all the latest sports news from around the district.