Debut TV advert for Wakefield’s Safe Hands company

TV fame beckons for a Wakefield funeral planning company when its services are put into sharp focus in one of the UK’s first post-lockdown commercials.
Safe Hands first ever TV advertisementSafe Hands first ever TV advertisement
Safe Hands first ever TV advertisement

The commercial features actress Suzanne Sinclair of Holby City and Casualty fame with voice over from Downton Abbey star Lesley Nicol who plays the cook Beryl Patmore, advertising the services of Safe Hands in its TV debut.

The 60 and 30 second slots were filmed under strict social distancing conditions which required the use of a genuine couple to play the husband and wife roles in the script.

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Suzanne’s real-life husband Eric, who is not an actor, volunteered to take on the role and was roped into the commercial.

“I have always known that Eric was a man of many talents, but he really did excel in his first commercial,” said Suzanne.

Safe Hands had originally planned to film in April but was prevented due to the lockdown over coronavirus. The lifting of strict social distancing restrictions in July enabled the filming to go ahead albeit with a reduced crew, venue traffic flows and mask wearing.

The commercial aims to encourage people to consider funeral planning earlier on in life in the same way as making financial arrangements for other life stages.

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The commercials were created by London-based Pimento member Switch Creative as part of a larger brand remit for Safe Hands. The production was through Buddy Films. The TV is part of a broader brief to grow the Safe Hands brand and is being handled in its entirety by the independent marketing network Pimento who picked up £1m business earlier this year.

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