A struggling Wakefield business has been ‘fixed’ by a BBC TV programme.
Events company Balloonin Marvelous appeared on Alex Polizzi’s The Fixer on Tuesday evening.
At the beginning of the programme husband and wife team Jo and Giuseppe Amess, of Wrenthorpe, were struggling to pay the rent and had been forced to move their showroom into their own lounge.
However, the TV presenter promised to try and find fixes for the critical issues that kill so many small companies – and in this case she needed to get this small business to stand out from the crowd.
Mrs Amess, company owner, said: “It really was make or break. We had no money and we just didn’t know what to do.”
By the end of the programme Balloonin Marvelous changed its name to Lusso Styling.
It was completely re-branded, giving Mrs Amess a new found confidence and a new vision for the company.
She added: “The programme has made a massive difference to our business and given me much more confidence.
“It was filmed a few months ago and it has been hard especially because we changed names. That meant essentially we were starting a new business and had to get our new name out there and build up our customers again.
“But it has also given us a good opportunity to approach old corporate clients and show them our new vision.
“We’re continuing to develop and look forward to the future.”
On the programme, Alex Polizzi said: “I have high hopes for Lusso Styling and I have no doubt they will make it a success.
“Jo didn’t have a great product in the beginning but now she has learnt to create a fantastic product.”
For more information, visit www.lussostyling.com