Poundland ‘sells 20,000 engagement rings in a week’

Poundland’s engagement rings have proved a big success with the budget retailer claiming to have sold 20,000 within a week of them going on sale.

The pound shop’s Bling Ring range, which are marketed as so-called placeholder rings, caused a huge stir when they went on sale last month.

The rings have proved most popular in Yorkshire and the Midlands.

The rings have proved most popular in Yorkshire and the Midlands.

And they appear to have struck a chord with consumers, as the retailer says it sold 20,000 in the space of just seven days.

Frances O’Sullivan, Poundland’s jewellery and Valentines buyer, said: “Thousands of Brits are already quids in thanks to the £1 proposal. It’s clearly a gem of an idea and the nation agrees.”

The rings cost £1 each, allowing one partner to propose with the placeholder before the couple subsequently choose a more traditional ring together.

They come in a box which reads: “Because we promise they’ll want to choose their own.”

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It was a concept that brought the store widespread publicity, even prompting Piers Morgan to “propose” to Good Morning Britain co-host Susanna Reid live on air.

According to Poundland the rings have proved most popular in Yorkshire and the Midlands, which saw the biggest sales during launch week.