A PUB landlord and former drink-driver has launched a new late-night alcohol delivery service to deter people from getting behind the wheel after a festive tipple.
Nigel Hardcastle, owner of The Talbot and Falcon on Northgate, has set up Bring Us A Beer to deliver alcohol into the small hours on weekend nights to reduce drink driving figures.
Mr Hardcastle, who was prosecuted for drink-driving in 2008, is aiming the service at people who may have had a drink at home, ran dry, and be tempted to get behind the wheel to buy more.
Mr Hardcastle, who has been in the licensing trade for 16 years, said: “I lost my licence for two years, you don’t realise how much you need it until you lose it.
“It was something I was very ashamed of, but out of this comes a good business opportunity and the chance to ensure that others will not fall into the same trap as me.
“Of course it’s not just about getting caught but much more important they will not be risking harming themselves and completely innocent people.”
As well as alcohol, the delivery service also provides products ranging from cigarettes to children’s medicines.
Across the city, landlords are coming up with innovative ways of beating the decline in pub trade.
Pensioners who attend the Red Lion on Batley Road, Peacock will be served a free Christmas dinner on Tuesday and Thursday.
And The Pledwick in Sandal is offering a free taxi service for parties of four or more eating at the restaurant, within a five-mile radius of the Barnsley Road pub.