Charities and businesses are benefiting from helping to boost Express sales.
Businesses like David’s Sweets, on Teall Street in Wakefield, were challenged to smash their targets for the number of Wakefield Express copies sold by 10 per cent in the 12 weeks following our re-launch in January.
In return they received a cheque for the amount generated through the extra sales.
Owner of David’s Sweets, David Brambles, who has run the newsagents in the city centre for 32 years, received £120.75 for his efforts.
He said: “I was more than happy to be involved and support another local business.”
He allowed Express staff into his shop almost every week during the sales event to highlight the promotion and hand out free gifts. His staff also did eye-catching window displays to help boost sales.
Dena Forbes, regional retail sales manager for the Yorkshire Publishing Unit, of which the Wakefield Express is part, said: “Local newspapers rely on the support of local businesses like David’s, and his staff always pull out all the stops whenever we have a promotion on. We cannot thank him enough for all his help and this sales award is very well-deserved.”
Businesses that backed the sales incentive could choose to keep the money or donate it to a charity of their choice. One of Mr Brambles’ chosen charities for the year is Wakefield Hospice.
The new-look Express now includes regular two-page special reports on local issues, the WOW 24/7 leisure guide, a dedicated junior sport section, information about the all-important weather for the week and much more.
To contact the Express call 01924 375111.