GENEROUS supermarket shoppers dug deep into their pockets for the Help For Heroes campaign.
Customers at Asda Durkar helped the servicemen’s charity beat it’s £2,000 target during a two-day fundraising stint.
A small army of volunteers were on duty last Friday and Sunday, rattling collection tins and selling merchandise.
Joanne Meecham and Elaine Bevan, whose children have both served their country, spearheaded the charity drive at the supermarket.
Mrs Meecham, 47, whose son Joe served in Iraq and Afghanistan, said £2,150.25 was raised in collections and £571.20 worth of merchandise, including car stickers and Christmas cards, were sold.
The charity, which was founded in 2007, has invested millions in rehabilitation centres.
Mrs Meecham’s son Joe, who now works in construction after six years in the forces, also came down to help.
Mrs Meecham wished to thank Asda, the collectors and the shoppers for their support.
She said 50 people stopped to speak to her following last week’s publicity in the Express. People showed support for the cause, saying they had sons or daughters in the Army.
The mum-of-two is so committed to the plight of servicemen that she has a poppy and a remembrance poem tattooed on her back.
She added: “It’s just my way of showing respect for soldiers past and present.”
Mrs Bevan, 59, whose daughter Sian serves with the Royal Veterinary Corps, was delighted with the amount they raised.
She said: “It makes you proud to be British when you see people giving money to these soldiers who need all the support they can get.”