It is the Yorkshire soap opera which has delighted viewers for decades.
Now the Leeds-based studios that bring Emmerdale to the airwaves is throwing open its doors to the public to give viewers the chance to go behind the scenes of the iconic soap.
The Emmerdale Studio Experience will open in September at the ITV Burley Road studios.
Operated by Continuum Attractions, who run a similar experience in Manchester for Coronation Street, it will comprise a 1,300 sqm attraction with full scale set reconstructions, props, costumes and interactive experiences allowing guests to try their hand at TV-making.
The new visitor attraction will create 50 jobs in Leeds and looks to welcome 150,000 visitors in its first calendar year. Coronation Street The Tour, which welcomed more than 850,000 visitors to the home of Corrie and generated over £60m for Manchester’s economy in its 18 month run.
The scheme was given the go-ahead by planners last week. Juliana Delaney, Chief Executive of York-based Continuum Attractions said: “We are delighted to continue our partnership with ITV to give the public chance to discover the magic behind Emmerdale.
“Following the phenomenal feedback from Coronation Street The Tour, we recognise the fascination audiences’ feel when they go behind the scenes of their favourite shows. We’re confident we can replicate that unforgettable experience with the Emmerdale Studio Experience.”
Leader of Leeds City Council Councillor Judith Blake said: “We are delighted to see these tours of the Emmerdale studios on Burley Road starting up, creating new jobs and attracting fans of the show from far and wide to Leeds to see where it is filmed offering a further insight alongside the external set tours at Harewood.
“Emmerdale is a much-loved Yorkshire institution which continues to go from strength to strength having recently been named Best Soap in the UK for the first time. We look forward to seeing fans and visitors alike take the chance to come to Leeds and enjoy the ‘behind the scenes’ Emmerdale experience along with all the other great attractions in our city.” Continuum Attractions has already proved Emmerdale’s appeal by operating seasonal guided tours of the live exterior Emmerdale sets located within the Harewood Estate in Leeds – Emmerdale The Tour.
In its 31-year history, Continuum Attractions has worked with more than 100 attractions around the country. Tickets go on sale at 8am today. The opening date is now confirmed as Saturday September 3. Each tour will last an hour-and-a-half, with capacity being limited to 50 people at a time.