The Scotch Malt Whisky Society have teamed up with Dr Adam Moore to launch a ‘Flavour Behaviour’ test, which they believe will accurately match your personality to the whisky flavour that’s perfect for you.
How does your personality determine what flavours you prefer? And is there a way to predict the perfect whisky flavour for someone?
Those are the questions Dr Adam Moore and The Scotch Malt Whisky Society (SMWS) are seeking to answer with the launch of their ‘Flavour Behaviour Test’.
The psychometric test, which matches personality types to flavours of whisky, is the result of a six-month international scientific study carried out.
To create the predictive test, Dr Moore and the SMWS conducted research with more than 300 volunteers at tasting events across the world.
Each volunteer answered a personality test measuring the ‘Big 5’ personality dimensions (Openness to Experience, Conscientiousness, Extraversion, Agreeableness, Neuroticism).
They then rated the 12 core flavours found in whisky by the experts at the SMWS such as sweet, fruity & mellow; light & delicate; juicy, oak & vanilla; oily & coastal; and heavily peated.
Dr Adam Moore said: “Together with the Society, we’ve used decision-making science and psychometric techniques to gather data from research events around the world to create this test, which we hope will help people to find the perfect whisky for them.”
Take the test here