A Wakefield shopping centre is celebrating its fifth birthday in style with a record-breaking year.
Trinity Walk smashed its previous annual footfall record after welcoming around 11.27million visits – up 1.55 per cent on 2015 – and bucking regional and national trends which have seen declining footfall.
The centre also recorded its busiest ever week with around 324,000 visits in mid-December.
Christmas saw growth too, with visits up 3.2 per cent during December compared to a national average of down 1.9 per cent.
Cormac Hamilton, centre manager at Trinity Walk, said: “Our fifth year was always going to be a big one for us. Given the changing economic, shopping and social trends, like many other centres we knew we’d have to work harder, be more creative and adopt new approaches to avoid standing still. So to have a record year and enjoy our busiest ever week is absolutely brilliant and a testament to what can be achieved by working together with stores, the team here and other partners around the city of Wakefield.
“There’s a buzz around the centre and we are starting to attract more attention regionally – our lettings, as well as growing footfall, back that up as we are now more fully let than ever before. The aim now is to consolidate this position and look to grow our reach and exposure to attract new shoppers from slightly further afield.”
The £210million centre covers around 560,000sq ft and at peak times employs 1,500 people across its stores. It opened in May 2011 and was one of the first shopping centre developments in Europe to be completed following the global credit crunch in 2009.
The Savills-managed centre is owned by Orion and Richard Low, head of retail for Orion, added: “It’s pleasing to see Trinity Walk’s continued growth, made even more impressive given the backdrop to a challenging economic climate. When we took over the centre, we could see its potential – and we are continuing to work towards realising that full potential with development plans in the pipeline including a cinema and associated restaurants.”
The new ‘Where will a Trinity Walk take you?’ multi-channel campaign, an ambitious programme of major summer events and free Christmas activity all contributed to the centre’s growth throughout 2016.
Highlights included teaming up with SnoZone to bring 55 tonnes of real snow for free sledging in late July, a Guinness World Record attempt, free bespoke Santa’s grotto and free Christmas lights switch-on event starring CBeebies Swashbuckle pirates Cook and Line.
The centre also hit 10,000 Facebook likes for the first time and 2016 saw website visits to www.trinitywalk.com up 33 percent year-on-year.