Video: Tingley tot Logan’s dance wins him Cow & Gate ad role

A Tingley tot proved he had the winning moves when he was chosen from thousands in a TV dancing toddler competition.

Following a nationwide search for the UK’s best little groovers, three-year-old Logan Clayton-Ella is set to make his small screen debut in a new Cow & Gate advert.

TOP TOT Cow & Gate ad star Logan Clayton-Ella with his mum, Emma Clayton.

TOP TOT Cow & Gate ad star Logan Clayton-Ella with his mum, Emma Clayton.

Over the summer, the baby feeding brand invited parents to submit videos of their little ones showing off their personality through dance, for the chance to appear in the brand’s latest campaign.

Logan, who goes to St Mary’s Church playgroup, wowed the team with his jiggling and jiving, leading to him being picked from over 3,500 entries from across the country to star in the advert.

Proud mum Emma Clayton, of Rein Road, said: “Surprisingly, he can be quite shy!

“But he has most definitely got his dance moves off his older sister, Rachel, who does street dancing.

“She likes to teach him and he copies her moves and loves to do headstands.”

Emma said all the family have been very excited about seeing his moves in the advert – but not as much as Logan, who couldn’t wait to see himself on screen.

“The first night it was shown on TV he wouldn’t go to bed until we’d watched it,” she said.

“He made us watch it again and again and then wanted us to go show our neighbours.

“We must have watched it a million times – he loves it!

Cow & Gate marketing manager Bruce Newman said: “Cow & Gate loves to celebrate the amazing personalities of the UK’s little ones. What better way to let them express themselves than through dance?

“Logan really danced his way into our hearts.”