Video: World record trolley dash attempt marks opening of new discount store

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A frantic world record trolley dash attempt marked the opening of a new discount store in the Ridings this morning.

Azad Ali, 11, raced around the 99p Stores throwing as much as he could into his trolley, in the hope of setting a new record.

Trolley dash at 99p Stores, 6/8/2013

Trolley dash at 99p Stores, 6/8/2013

With a total of 64 items Azad’s effort, which was watched by a team of store staff and shoppers, was about 200 items short of the record.

But he got to take home all of the toys, drinks and popcorn he managed to bundle into his trolley.

And Azad, of Heckmondwike, said he had the time of his life.

He said: “It was amazing, I couldn’t believe I was getting to do it.

“I was really excited but also quite nervous at the beginning. I was just telling myself, ‘don’t break anything, don’t damage anything’.

“My strategy was just to go as fast as I could and not think too much about what I was putting in the trolley. I didn’t beat the record, but I think I did quite well.”

The new branch, which is the third to open in West Yorkshire, has created 30 jobs for the city.

It opened in one of the biggest units in the Ridings, which used to be a fashion store before it was given a £250,000 makeover.