Controversial beer withdrawn after row over ‘sexist’ pump clip

Controversial beer withdrawn after row over ‘sexist’ pump clip
The West Sussex pub is no longer serving the beer in question and has removed the offending pump clip (Photo: Shutterstock)

by James Oxenham

A row has broken out on social media over a pump clip at a pub in West Sussex.

The Kings Arms on Guildford Road in Horsham has been serving a beer called ‘Beer Goggles’ on tap with a bar clip that has proved controversial.

The clip has an illustration of a haggard old woman on it, but when rotated shows another image of a younger looking woman.

Twitter backlash

On Twitter WikiSussexPubs – which posts guides to pubs across Sussex – posted a picture of the clip with the message, “Elgood Brewery’s ‘Beer Goggles’. A great pint, and just the best pump clip I have seen in ages!”

In response to the tweet, several people criticised the clip, claiming it was ‘something that belonged in the ’70s’.

The Kings Arms later released a statement saying it was removing both the beer and the clip from its bar.

It said, “We notice that a pump clip on show in our pub seems to have caused upset. Our interests lie in selling good beer to all with cheer, as long as you’re between 18 and 118 you’re welcome.

“This pump clip or beer will not feature on our bar again!”

‘A little bit of fun’

A spokesman for Elgoods Brewery said: “This is a beer, and pump clip, that we have sold nationwide in both 2017 and 2018 and it has been well received in trade.

“The pump clip and name is based on an old, traditional image (somewhat older than the 1970s!) and is meant to be, and is generally accepted as, a little bit of fun.

“We are a very old family brewery, owned and run by three sisters and would not seek to intentionally offend people although it is always possible to do so inadvertently.”

This article originally appeared on our sister site, West Sussex County Times