Yorkshire Bank has been unveiled as the first sponsor of the Tour de Yorkshire.
The three-year deal will give the bank exclusive rights of the race’s sprinter’s jersey.
Starting on Friday May 1, the race takes place in three stages with the final stage starting in Wakefield.
Yorkshire Bank already supports cycling in the region by sponsoring the Yorkshire Bank Bike Libraries initiative.
Launched in December last year, it encourages more people to take up cycling.
The bank has created a network of refurbished bikes which are available on loan through bike libraries across the region.
Yorkshire Bank customer experience, products and marketing director Helen Page said: “We’re proud to support cycling in Yorkshire at all levels, from children borrowing library bikes to welcoming professional riders to the county.
“This sponsorship is a natural extension to our existing commitment.
“I hope this exciting race will inspire more riders of all ages and abilities to enjoy the benefits of cycling.”
Welcome to Yorkshire chief executive Gary Verity said “Yorkshire Bank is a perfect fit for our race and we’re delighted to have them on board.
“It is apt that the sprinters jersey is the first we are announcing and in the following weeks more sponsors will be unveiled although there are still opportunities for businesses to get involved with the race.”