The Rugby League World Cup might be coming to the UK this month but Wakefield Trinity Wildcats coach John Kain is ensuring England can bid for glory beyond 2013.
Steve McNamara’s England get their World Cup assault underway against Australia on October 26 with realistic hopes of lifting the trophy for the first time.
And, while Wakefield might not have any representation in the England squad this time around, player performance manager Kain is making sure that is the case no more.
On Saturday he helped kick off new RFL coaching programme Embed the Pathway, supported by Gillette, at World Cup venue Leigh Sports Village.
Kain took part in an inaugural project aimed at the development of players aged 12 to 16, looking specifically at youth coach education, curriculum delivery and player profiling.
More than 60 youth coaches were treated to workshops, led by RFL national player development manager and Scotland assistant coach Dave Rotheram.
Youngsters from Wigan St Judes were also put through their paces to demonstrate to the coaches how to properly take a session and Kain believes the future of rugby league in Wakefield will be brighter for the new programme.
“I became involved in the programme from the outset, in the proof of concept stage, so it is something I strongly support and the methodology is what I wanted to be involved in right from the beginning,” he said.
“I also saw benefits for my own organisation, the Wildcats, in supporting the development of coaches in our local environment. The player development that will take place as a result will therefore also be beneficial for us.
“The programme is about coaching the coaches and through that vehicle the environment in which the players are being exposed to is going to be more supportive.
“So what we’re doing is working with their coaching and their development so that they can enable further development with the players.
“We have got a great vehicle here to engage a lot of people and coaches who are operating in the game, without some support that quite often doesn’t take place.”
And Kain is adamant the session could not have been better timed with the Rugby League World Cup hopefully opening more eyes to the sport moving forward.
“The World Cup coming on the scene in the next couple of months is a good launch pad for the start of the programme and it is likely to draw a lot more attention,” he added.
“The benefits to the programme are likely to trickle through initially but in the future this programme will have a positive effect on World Cup campaigns I am sure.”
Gillette’s partnership with the RFL and its investment in the RFL coaching programme is part of The Great Start Programme which aims to celebrate and encourage the coaches who will inspire the next generation. For more information visit www.facebook.co.uk/GilletteUK.