This £18 champagne has topped the Which? best fizz test, beating French champagne houses

By Katrina Conaglen
Saturday, 21st November 2020, 2:47 pm
Updated Saturday, 21st November 2020, 2:51 pm

Consumer watchdog magazine Which? has named an £18 own-brand champagne from Morrisons as it's best champagne in their annual taste test.

The reasonably priced fizz – Adrien Chopin Brut – beat out competition from some of France's premiere champagne houses, in including Moët & Chandon, Veuve Clicquot, and Lanson.

The competition was decided by a panel of Which? experts, who conducted a blind taste-test on 18 champagnes from a mixture of notable brands and supermarket options.

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Morrisons' champagne nabbed the top spot with an impressive judges score of 82 per cent, with the tasting notes observing it was a “golden champagne with stewed apple aromas, rich flavours and a hint of sweetness”. The supermarket itself heralds the drink as a “sophisticated and elegant champagne, with a soft creamy mousse" and "wonderfully rich.”

In second place, and heralded as a Which? Best Buy in it's own right was Waitrose's own brand Brut Champagne, similarly affordable at £20. It came in with 79 per cent, heralded as being an ideal drop for a party (in your bubble, of course), with notes of “ripe red apples and apple blossom.”

The supermarket describes it's Brut Champagne as “round and fruity with a lovely toastiness.” It beat out Waitrose's other offering, their Blanc de Blanc.

While the Morrisons and Waitrose options were the only two champagnes to clinch a Which? Best Buy accolade, third place winner, Moët & Chandon’s Imperial Brut, scored an impressive 78 per cent in the judges' estimation. However, at double the price of the winner - £36 – it's a less immediately attractive option for savvy buyers. And while it was described as a pleasant drink, one judge dismissed it as 'a little bland'.

Pleasingly for those on a budget, the own-brand supermarket champagnes dominated much of the competition, with fizz from Lidl, Marks & Spencer, and Aldi preforming well, earning higher scores than pricey prestige brands Lanson and Veuve Clicquot.

That said, the dubious distinction of lowest score was nabbed by Aldi. Their Philizot & Fils organic champagne, £27, was rounded dismissed, earning the epithet “wishy washy.”

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