A new way to reward healthier, more sustainable travel in Wakefield
People across Wakefield can now earn rewards for everyday journeys, thanks to the launch of a new region-wide rewards app that encourages healthier, more sustainable travel all while keeping benefits rooted in local communities.
BetterPoints West Yorkshire, funded by the West Yorkshire Combined Authority, is now live in Wakefield and across the wider region.
The app is open to anyone who lives, works or studies in the district, making it easy to earn rewards for journeys people already make every day.
How the app works
When you walk, wheel, cycle or uses public transport, you can earn points through the app. These points can then be:
· Exchanged for high-street vouchers
· Spent with local independent businesses
· Or donated directly to charities in Wakefield and across West Yorkshire
By rewarding everyday choices, the programme helps people build healthier habits while supporting local businesses and good causes at the same time.
BetterPoints West Yorkshire is about more than encouraging active travel.
It has been designed to strengthen community cohesion by ensuring rewards stay local and benefit people, organisations and neighbourhoods across Wakefield.
When residents choose to spend their points with independent businesses or donate them to charities, those rewards are reinvested directly back into the district.
Local businesses and charities play a vital role in the success of the programme, and there are real benefits to getting involved.
By featuring on the app, businesses can:
· Reach new local customers
· Increase footfall and awareness
· Align with a positive programme focused on health, sustainability and community
Charities benefit from:
· Direct point donations from local residents
· Increased visibility across the district
· A simple new way for people to support causes they care about
Wakefield businesses and charities that would like to feature on the app can express their interest directly through the platform.
Once registered, organisations can work with the BetterPoints team to agree how rewards or donations are offered, ensuring the experience works well for both participants and partners.
There’s no need to be a large organisation — the programme actively encourages local, independent and community-focused groups to take part.
The app is free to download on the Apple App Store and Google Play, and anyone can get started straight away.
To learn more or to sign up, visit: https://westyorks.betterpoints.uk/