Wakefield pubs: Drinkers sank up to 122 pints per minute as indoor service resumed on Monday
Trade bodies welcomed the further easing of coronavirus rules, but cautioned that the "fragile" hospitality sector is relying on all restrictions being removed before it can operate successfully.
Banking firm Revolut analysed the data of its 5,000 customers in Wakefield on Monday, comparing it to the average spend for a Monday in February last year before the pandemic began.
Wakefield drinkers spent 25% more on average on Monday than normal, according to the data – knocking back around 122 pints per minute at their peak.
The biggest spenders in the area were 25-34 year-old men, though Revolut said their customers tend to be slightly younger than the national average.
Wakefield customers shelled out less per round than others across the country – spending £9.23 per transaction, compared to the average of £12.86 across Britain.
Though one punter did spend a whopping £153.83 in just one purchase in a pub or restaurant.
Bars and restaurants in England were allowed to serve food and drinks indoors from May 17, following the return of outdoor hospitality on April 12.
Spending in bars across Great Britain was still 6% down on normal levels – which could be because thousands of pubs are still closed and those open have significantly reduced capacity, the British Beer and Pub Association said.
Emma McClarkin, chief executive of the BBPA, said: "After some questionable weather during the last week or so, we know Brits are looking forward to being back inside the pub once more.
“This is by no means the end of the crisis for our sector. We need pubs fully reopened without any restrictions at all on June 21 if they are to survive and trade viably.
“The countdown to freedom, and recovery, is on.”
The figures also suggest Wakefield residents were more excited to eat in restaurants and cafes on Monday than they were before the pandemic.
Spending in dining establishments was 9% higher than what would have been expected last year – compared to the average across Britain of 32% below.
UKHospitality said this week's reopening represents a significant step for the sector as a whole.
But Kate Nicholls, chief executive of the trade association, added the step closer to normality was "psychological rather than economic", as businesses are still operating with significant restrictions.
"That’s why we need the Government to stick to the roadmap and remove all restrictions beyond June 21,” she added.
That date is the proposed final stage of the roadmap out of lockdown in England, when all social restrictions would be removed.
Prime Minister Boris Johnson said there is no “conclusive” evidence to deviate from the schedule despite concerns over the Indian coronavirus variant.