Wiggins will be at YESSS headquarters on Normanton Industrial Estate this afternoon where the national electrical wholesaler will be unveiled as a main sponsor of the Olympic gold medallist and Tour de France winner.
Wiggins set up his professional cycling team in 2015 as part of efforts to further boost the sport in the UK.
Cycling is now officially the second-fastest growing participation sport in the UK.
The profile of the sport has been significantly boosted by the success of riders such as Wiggins, who was the first British man to win the Tour de France in 2012.
On Sunday, he won gold at the World Track Cycling Championships.
The deal will see YESSS Electrical’s branding on the team kit worn by the cyclists in all races for the next three years. The new all-British squad will race on the road, but its main focus in the coming months is to prepare Wiggins and a selection of his teammates for a bid for team pursuit gold on the track at the 2016 Olympic Games in Rio.