The Take That star is penning a new stage musical based on the Calendar Girls, and it will be backed by Welcome to Yorkshire.
The musical will be launched near the Calendar Girls’ home in Burnsall in the Yorkshire Dales, when more details will be announced.
Welcome to Yorkshire chief executive Gary Verity said: “Our aim is for the Tour de Yorkshire to be one of the biggest and best three-day races in the world and this incredible line-up is evidence that we can achieve that.
“It’s a testament to our county that some of the top riders in the world want to come here. We are going to put on a show people will remember for the rest of their lives, whether they’re lining the route or watching on TV as it is broadcast to countries around the world.
“To have someone of Gary Barlow’s calibre working on a Yorkshire musical is amazing and I am sure, like the Calendar Girls film and the stage play, this musical will be a huge success.
“We’ve talked for several years about Yorkshire’s potential as a county and as a destination – and now our collective ambitions and dreams are becoming a reality. There must be millions of people around the world who now know of Yorkshire, who didn’t a couple of years ago – we’re firmly front of mind. Our ground-breaking work builds on that and together we will cement Yorkshire’s place on the world stage as a visitor destination.”