Wakefield store Lush to host free activities marking 21st birthday of Snow Fairy

Visitors of all ages can enjoy two days of fun Snow Fairy experiences this weekend, November 7 and 8. Younger visitors can get involved with Snow Fairy themed colouring sheets and word-search activity sheets.

From getting Snow Fairy’d, to designing your own dream bottle, creating a floral masterpiece or even winning a slice of Snow Fairy ‘cake’, Lush is turning one of its most loved fragrances into a whole weekend of colour, creativity and celebration.

The first of a new annual Snow Fairy weekend, the event at Trinity Walk’s store will see the launch of Lush’s brand-new limited edition Snow Fairy massage bar.

Lush has also teamed up with Karma Drinks for a sweet new collaboration: a limited edition Snow Fairy flavoured drink. Guests who make a purchase during the Snow Fairy weekend of any Snow Fairy product will receive a can while stocks last.

Snow Fairy, the global bubblegum and candyfloss phenomenon, which first launched in 2005, has become a staple scent for the holiday season, winning over hearts around the world with its signature sweetness and festive charm.

In 2025, more than 9.7 million items of Snow Fairy products were produced and in the lead up to December, Lush sold in excess of 3 million Snow Fairy products. When December arrived, this nearly doubled to 40 every minute.

Claire Constantine, LUSH global retail director, said: “Mum and dad brought home a pink shower gel with no scent. I found it in the bathroom and told them that I loved the colour but it needed to smell of cotton candy and my favorite perfume. That product eventually became ‘Snow Fairy’. I still love it to this day!”